• Lindsey Procter

What is SEO?

One of the things that most people ask us is - what exactly is SEO and why is it so important for my business? They know it cannot be ignored, they hear about the importance all the time, but they are still unsure about how it works and what impact it can have for them.

SEO (Search Engine Optimisation) is the process of optimising your website to gain organic traffic from the search engines. Or in simpler terms, it’s the process of making changes to your website to make it more attractive to the search engines to positively impact your rankings.

Ultimately, SEO is the marketing technique that businesses go through to ensure their website ranks higher in the search engines for phrases and keywords that are relevant to the service they provide. The aim is to increase the quality and quantity of traffic to your website.

Even though there are numerous factors that affect the ranking of a website, the basic process is not that difficult to understand. The aim of the search engines is to provide their users with high quality results that best meet their needs. The search engines do this by taking the keywords or phrases the user has searched for and crawling different websites to determine which ones would be the most relevant for the user.

They consider several factors such as the quality of the content, how user friendly the website is and how easy it is to navigate to determine where it should rank the website on the results page. In order to be one of those chosen websites, you should definitely be focussing on your SEO otherwise it will be your competition that gets seen.

There are many benefits of SEO for your business. By having the right SEO strategy, you can work to improve your visibility in the search engines. Creating effective, engaging and relevant content on your website will provide you with the ability to reach and engage more potential customers.

In our next blog piece, we will cover what factors affect SEO. Until then, why not take advantage of our free website audit which will help identify what issues may be affecting your ranking performance.

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